A good cruelty free mascara is hard to find - don't worry, I found one and tested it on myself and it turns out FaceStuff customers love it too! If you're committed to going completely cruelty free with your cosmetics then this is a great option.

For best results I apply two coats. I have always battled with the whole "apply two coats" when it comes to mascara because I found that it made my lashes clumpy AF. However...turns out there's been a bit of user error all along!

When testing the two layer theory I have always left far too long between coats! With this mascara I apply one coat to one eye (I always start with my right eye - not sure why), then one coat to the other eye, then I go straight back to the first eye and apply the second coat!

I find my mascara lasts the whole day and doesn't rub off. This formulation isn't waterproof - I stopped using waterproof mascara a few years ago to prevent rubbing my lashes when I was using expensive lash serums to get them to grow long and lush!

This mascara removes effortlessly with a Magic Minky, if you are on the hunt for a waterproof cruelty free mascara we now stock one! If you have sensitive eyes, I have a cruelty free sensitive mascara that might suit you.