Mascara

• Cruelty free
• Paraben free
• Fragrance free
• Contains beeswax (not vegan friendly)
• Non irritating formula
• Water soluble (removes easily)
• Available in black
• See the full ingredients list here

I'm not going to tell you this is the best mascara I've ever used...because it's not. But! It is the best cruelty free mascara I've ever used and so if you're committed to going completely cruelty free with your cosmetics then this is a great investment.

For best results I apply two coats. I have always battled with the whole "apply two coats" when it comes to mascara because I found that it made my lashes clumpy AF. However...turns out there's been a bit of user error all along!

When testing the two layer theory I have always left far too long between coats! With this mascara I apply one coat to one eye (I always start with my right eye - not sure why), then one coat to the other eye, then I go straight back to the first eye and apply the second coat!

I find my mascara lasts the whole day and doesn't rub off. This formulation isn't waterproof - I stopped using waterproof mascara a few years ago to prevent rubbing my lashes when I was using expensive lash serums to get them to grow long and lush!

This mascara removes effortlessly with a Magic Minky, if you are on the hunt for a waterproof cruelty free mascara please get in touch so I can help you out. If you have sensitive eyes, I have a cruelty free sensitive mascara that might suit you.