25% off Skin Juice Bundles (while stocks last)


FaceStuff Co


Please note: This is a pre-order item - there will be a delay while we wait for the mascaras to be printed. If your order contains a pre-order item, your whole order will be sent when your pre-order item arrives.
  • Cruelty free
  • Paraben free
  • Fragrance free
  • Contains beeswax (not vegan friendly)
  • Non irritating formula
  • Water soluble (removes easily)
  • Available in black
  • See the full ingredients list here

A good cruelty free mascara is hard to find - don't worry, I found one and tested it on myself and it turns out FaceStuff customers love it too! If you're committed to going completely cruelty free with your cosmetics then this is a great option.

For best results I apply two coats. I have always battled with the whole "apply two coats" when it comes to mascara because I found that it made my lashes clumpy AF. However...turns out there's been a bit of user error all along!

When testing the two layer theory I have always left far too long between coats! With this mascara I apply one coat to one eye (I always start with my right eye - not sure why), then one coat to the other eye, then I go straight back to the first eye and apply the second coat!

I find my mascara lasts the whole day and doesn't rub off. This formulation isn't waterproof - I stopped using waterproof mascara a few years ago to prevent rubbing my lashes when I was using expensive lash serums to get them to grow long and lush!

This mascara removes effortlessly with a Magic Minky, if you are on the hunt for a waterproof cruelty free mascara please get in touch so I can help you out. If you have sensitive eyes, I have a cruelty free sensitive mascara that might suit you.

Customer Reviews

Based on 21 reviews
Justine H.
Love this product!

Easily one of my fav mascaras, the shape of the wand makes for easy application!

Sara C.

Total winner!

No panda eyes amazing!

Love this product! For the first time my eyes don’t get irritated with a mascara ! It never rubs under my eyes and this is something that happened constantly with my others ! Totally recommend


By far the best mascara I've ever used! Doesn't smudge and lasts all day.

Ashleigh E.
Great everyday mascara!

Excellent colour, great coverage, easy to remove, very dark. Really happy to both find a cruelty freee mascara and support a small NZ business at the same time. Will definitely purchase again.

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★ Product Reviews

Real feedback from real customers

695 reviews

Love the Fairy Dust! I have blonde hair and I find this much more forgiving than the old dry shampoo in a can 😅 I used Renee’s pro-tip and only pulled off half the sticker so that too much powder doesn’t come out. Works really well and lasts for ages.

Fool proof brow product

Life changing! I was a big fan of brow pencils but I find this product is so much easier and more effective. Easy to apply and hard to stuff up. If you go a bit heavy you can just wipe it off. So good!

Genuinely couldn’t imagine my life without this product. I’m such a lazy skincare person but after seeing the changes in my skin from using the Skin Juice range I have changed my ways. People actually comment on my glowy / dewy skin which has never happened in my entire life until now. I love how hydrating the Bio Juice is and how quick and easy it is to apply. You will definitely not regret purchasing this!

Love at first wash

I’ve been using another oil cleanser for a year or so and recently switched to the Drench. Wow, love at first wash. My skin absolutely loves this stuff. My face feels so soft and smooth, I am in love.